Posts Categorized: Social Media

Why We Said No to Groupon: Part 1

Our Client: We want to do a Groupon! Spas, restaurants, art, cupcakes, skydiving, wine tasting, Mexico getaway – not a day goes by that most of us don’t view some sort of “Daily Deal”. Whether you are a Groupon or Living Social fanatic, I’m sure you have been exposed to the daily deal frenzy in one way or another. Many small businesses are drooling over the idea of getting hundreds of customers in the door by offering a significant discount for a day, with no up-front costs.

5 Ways to Convert More of your Web Traffic into LEADS

1. Calls to Action One of the biggest mistakes small businesses make with their website is missing a clear call to action. If you want a visitor to become a customer, did you actually ask for the order? You have to remind yourself that your website should not read like an employee manual, that tells every little thing about your business and its history. It’s a sales and marketing tool, there to educate and motivate a potential customer or business partner to contact you. If you’re a typical service-based business, and not an e-commerce site, you should always have at least two calls to action – a phone number and… Read more »

Baltimore Business, Social Media, and 80 inches of snow

After I finished digging out the snow this morning, I started thinking about how this snow storm has affected Baltimore businesses. Unless you were selling shovels, road salt, or beer, this has probably been a bad week for your business. According to the National weather service, the 80 inches of snow we’ve received so far are the most in any winter ever recorded. While almost every business was affected, most negatively, by the snow, there are a few that handled this storm with grace under pressure, and I wanted to point them out.