Posted on: October 13, 2011 by Tom No Comments

 

A Missed Opportunity

Is the lack of personality and creativity on the “About Us” or “Our Team” page of your company’s website hurting your business? Probably.

Most businesses overlook, or pay minimum attention to, their “About Us” pages. They’re more focused on outbound marketing like tv and radio, creating interior pages for their new products and services, publishing through social media, networking – yet all of these things never reach their full potential because of a lackluster “About Us” page on their website.

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Posted on: October 5, 2010 by Tom No Comments

1. Calls to Action

One of the biggest mistakes small businesses make with their website is missing a clear call to action. If you want a visitor to become a customer, did you actually ask for the order? You have to remind yourself that your website should not read like an employee manual, that tells every little thing about your business and its history. It’s a sales and marketing tool, there to educate and motivate a potential customer or business partner to contact you. If you’re a typical service-based business, and not an e-commerce site, you should always have at least two calls to action – a phone number and contact form. Many customers, myself included, prefer to do their due diligence and research online, and if properly motivated, THEN pick up the phone and talk to a live person. If it’s after normal business hours, a contact form lets me reach out to a company while I’m interested, knowing I will receive a callback the next day. Make sure you give them a reason why they should act now instead of moving on.

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Posted on: February 16, 2010 by Tom No Comments

Now that the Super Bowl is firmly behind us, I wanted to go back and review one of my favorite ads, and invite you to take a second look at it as well.

I’m talking about Google, and I think most of us underestimate how much we rely on Google. For directions, restaurant reviews, retailers, contractors, language translation, as a dictionary – Google is our portal to the internet. It’s the car that allows us to drive on the information superhighway.

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