Let’s be honest, agencies come in all shapes and sizes. Some big, some small, some specialists in this or that. So where do we fit in? What type of agency is Ainsley?
We’re equal parts creative shop, digital agency, strategic communicators, and consulting firm all rolled into one. We seek to first understand what’s driving (or hindering) growth within your organization, what your customers want, and how we can unlock growth opportunities to take your business to the next level. Yes, we build websites, launch integrated campaigns, create videos, and help our clients stand out. But regardless of the tactics, it’s the business results that matter.
How We Can Help
Before jumping into a project, we work with our clients to clearly define their key audience profiles; nail down their competitive advantage, key messaging and market positioning; and create a strategic plan to deliver the business results they want from their marketing. Jumping into a particular tactic or campaign without fully vetting the strategy means wasted time and money. We help our clients wisely invest their marketing dollars where they’ll have the biggest impact on their business.
- Marketing Strategy
- Story Development + Copywriting
- Outsourced CMO Engagements
- ROI Analysis
- Campaign Planning
- Brand Development
A successful campaign is most likely going to include both online and offline touch points designed to create a meaningful interaction with your brand. From responsive websites and landing pages to premium direct mail campaigns and meaningful social interactions, our team will help ensure that your brand platforms are ready to engage with your customers where they are, in a way that stands out from your competitors.
- Website Design + Development
- Website Audits/Maintenance
- Digital Marketing Strategy
- Customer Journey Mapping
- Print Design
- Sales/Marketing Collateral Creation
“Run Campaigns, Not Ads” has been a rallying cry of ours for a long time. Yes, we can create some amazing digital, video, audio, and print collateral that tells your story in a meaningful way. But by integrating your advertising, website and landing pages, sales efforts, email, and social you’ll make sure that your most important audiences hear the right message, at the right time, in the right place to move them to action.
- Media Planning/Buying (Radio/TV/Print/Outdoor)
- Search Engine Marketing (PPC)
- Social Media (Paid + Organic)
- Content Marketing
- Video Production + Editing
A Roadmap For
Tactics without strategy is the fastest path to defeat, to paraphrase the old saying. Some of our most memorable work at Ainsley started not by jumping into tactics, but first by asking “What are we trying to accomplish? How is this campaign/message/project going to help you stand out from your competitors, get your prospect’s attention, and move them to action?” We first learn your business, where you’re successful, where you’re struggling, what your competitive landscape looks like, and then create a clear marketing plan to help you reach your goals.
Myers Briggs: ENTP
Strategist, creative director, copywriter and bottom-line focused marketer. Always looking for creative ways to help clients win.
- College basketball
- Topsail beach
- Embarrassing my kids
Myers Briggs: INFJ
Loves numbers, spreadsheets, solving puzzles, organization, and all the details.
- Spending time with my kids
Myers Briggs: INFP
Committed to client happiness on every project big or small, from a business card to a website design and build. Firm believer that “it’s all in the details.”
- Spending time with my son, Charles
Sr. Graphic Designer
Myers Briggs: ENTP
Keeps what is best for the client in mind, letting it develop and guide his work, culminating in a final presentation that will capture the audience’s attention.
Director of Operations
Myers Briggs: INTJ
Laser focused on process, operational efficiency, and making sure our portfolio of deliverables are on time, on budget, and to specification.
- Talking about food
- Outdoor activities
Susan Shapiro Haus
Myers Briggs: ESFJ
Making sure your campaign works for you is my job; getting to know the client, as well as the vendors who partner with us to make you successful, is my pleasure.
- Exploring new restaurants
- Traveling with family and friends
- Electronic music