Let’s be honest, agencies come in all shapes and sizes. Some big, some small, some specialists in this or that. So where do we fit in? What type of agency is Ainsley?
We’re equal parts creative shop, digital agency, strategic communicators, and consulting firm all rolled into one. We seek to first understand what’s driving (or hindering) growth within your organization, what your customers want, and how we can unlock growth opportunities to take your business to the next level. Yes, we build websites, launch integrated campaigns, create videos, and help our clients stand out. But regardless of the tactics, it’s the business results that matter.
How We Can Help
Before jumping into a project, we work with our clients to ensure we’ve clearly defined their key audience profiles; their competitive advantage, key messaging and market positioning; and create a strategic plan to deliver the business results they want from their marketing. Jumping into a particular tactic or campaign without fully vetting the strategy means wasted time and money. We help our clients start from a position of strength, wisely investing their marketing dollars where they’ll have the most impact on their business.
- Marketing Strategy
- Research + Insights
- Story Development + Copywriting
- Outsourced CMO Engagements
- Data Analytics
- Campaign Planning
- Brand Development
A successful campaign is most likely going to include both online and offline creative touch points that have to be thoughtfully designed and create a meaningful integration with your brand. From responsive websites and landing pages to premium direct mail campaigns and meaningful social interactions, our design and web development teams will help ensure that your digital platforms are ready to meet and engage with your customers where they are, in a way that stands out from your competitors.
- Website Audits
- Website Research
- Strategy and Customer Mapping
- Website Design + Development
- E-commerce site development
- Interactive Dashboards
- Website Maintenance
- Analytics & Support
“Run Campaigns, Not Ads” has been a rallying cry of ours for a long time. Yes, we can create some amazing digital, video, audio, and print collateral that tells your story in a meaningful way. But by integrating your advertising, website and landing pages, sales efforts, email, social and PR in a planned, perfectly timed strategic fashion, you’ll see results far beyond what any individual message could hope to accomplish. Our team will help you ensure that your most important audiences hear the right message, at the right time, in the right place to move them to action.
- Media Performance Audits
- Media Planning/Buying (Radio/TV/Print)
- Influencer Marketing
- Social Media (Paid + Organic)
- Search Engine Marketing (PPC)
- Public Relations
- Content Marketing
- Video Production
A Roadmap For
Tactics without strategy is the fastest path to defeat, to paraphrase the old saying. Some of our most memorable work at Ainsley started not by jumping into tactics, but first by asking “What are we trying to accomplish? How is this campaign/message/project going to help you stand out from your competitors, get your prospect’s attention, and move them to action?” We first learn your business, where you’re successful, where you’re struggling, what your competitive landscape looks like, and then create a clear marketing plan to help you reach your goals.
Myers Briggs: ENTP
Strategist, creative director, copywriter and bottom-line focused marketer. Always looking for creative ways to help clients win.
- College basketball
- Topsail beach
- Embarrassing my kids
Myers Briggs: INFJ
Loves numbers, spreadsheets, solving puzzles, organization, and all the details.
- Spending time with my kids
Myers Briggs: INFP
Committed to client happiness on every project big or small, from a business card to a website design and build. Firm believer that “it’s all in the details.”
- Spending time with my son, Charles
Sr. Graphic Designer
Myers Briggs: ENTP
Good design can catch your attention, but great design can inspire, impact, and motivate its intended audience to action. “What is the best solution for the client?” I keep this question in mind throughout the entire project, letting it develop and guide my work, culminating in a final presentation that will capture the audience’s attention.
Director of Operations
Myers Briggs: INTJ
Laser focused on process, operational efficiency, and making sure our portfolio of deliverables are on time, on budget, and to specification. Also moonlights as a junior developer and storyboard writer.
- Talking about food
- Outdoor activities
Susan Shapiro Haus
Myers Briggs: ESFJ
The best thing about this business are the relationships you make along the way. Making sure your campaign works for you is my job; getting to know the client, as well as the vendors who partner with us to make you successful, is my pleasure.
- Exploring new restaurants
- Traveling with family and friends
- Electronic music