Content Marketing Director/Marketing Strategist

What We’re Looking For

The dual title in this job posting is going to require some clarification, so here we go. We’re looking for an experienced marketing professional to join our team. The primary responsibilities of this role are centered around content marketing and social media, but we’d also like you to contribute to other parts of our clients overall marketing programs. We’re a small agency, so you will be involved with and touch almost every aspect of our work for our clients, not just the content marketing needs. The reason we’ve added “Marketing Strategist” to this job description is simple: we want someone with the experience to look at a company, understand their positioning and goals, and be able to say “here’s what we’re going to do and why”. You’ll be working with a team, but if we take a vacation day and need you to lead a client call – we want someone with the experience that our clients feel confident in. 

Some things you need to know about us:

• We are a small agency, but have been around for 15 years. Our clients trust us and our longevity and client retention rate speaks for itself.
• While we do accept project work, the majority of our work are long-term engagements that are consistent each month. Our Fractional CMO/Fully Outsourced Marketing engagements mean for many of our clients – we ARE their marketing team. We integrate with their team, and lead all things marketing.
• Many of our clients are B2B, but we also have several that are B2C.
• This is a fully remote role, we have team members in Baltimore, MD and Raleigh, NC.

What You Will Own

You will be responsible for the strategic planning, creation, and execution of our clients’ content marketing campaigns. This will primarily involve building a content marketing strategy, creating content in alignment with the plan, and then handling publishing, sharing, and promoting each content piece on appropriate channels. Examples include creating case studies, thought leadership blogs, project updates, employee profiles, event spotlights, and other types of written content to publish to our clients’ website, share through the appropriate social media channels, and in many cases turn these posts into paid ads based on audiences we’re targeting.

You will be in charge of making sure we have the appropriate creative to share in conjunction with these posts, including anything from featured images, event photography, video, or images created specifically for each post type. You don’t have to be a designer, videographer or photographer – we have tools and team members who can help with that, but you will own the overall campaign.

There are also a number of larger content pieces we produce for our clients on a regular basis. They may be booklets, 1-page sales flyers, PowerPoint presentations, video scripts, press releases, e-books, and more that you would collaborate with our internal team and the client on the topic/theme/positioning, and then be in charge of creating that final deliverable with the help of our Director of Ops and a designer.

What You’ll Also Contribute To

We are a small, collaborative team so you will also assist on:

• Overall client strategy
• Digital marketing campaign research, creative, execution
• Event planning
• Website projects
• Paid search engine marketing
• Email Marketing Campaigns

Qualifications:

• Bachelor’s degree in Marketing, Journalism, Public Relations, Business, or related field.
• 5+ years of experience in digital marketing, copywriting, or related roles
• Understanding of digital marketing channels, including PPC, SEO, social media, and content marketing.
• Excellent project management skills with the ability to manage multiple tasks and deadlines.
• Strong communication skills and ability to build relationships with clients and internal teams.
• Detail-oriented with a proactive approach to identifying and solving problems.
• Familiarity with Google Ads, Facebook Ads, WordPress, LinkedIn and HubSpot.

What We Offer:

• Paid Time Off 
• Paid Holidays (15/year – we guarantee at least one 3-day weekend every month)
• 401(k) with employer matching up to 4.5%
• Remote Working – This Job Is Fully Remote
• MacBook Air issued to you at time of hire

If you think you’re a fit for this job, and are interested in learning more: Let’s have a conversation!