February 10, 2023

Hiring a Full-Time Employee Versus Outsourcing Marketing

Benefits of hiring a FTE (Full-Time Employee)

  • They are dedicated 100% to you, you control all of their work time
  • If you’re going to need them more than 800 hours/year – you’ll save money paying them a salary rather than what a contractor would most likely cost.
  • They’ll (theoretically) know your business better because that’s their sole place of employment. They’re just there more.

Benefits of Outsourcing Your Marketing to an Agency

  • Access to the specific skills you need, when you need them.
  • A team that has worked together on various projects.
  • Broader experience and perspective.
  • Fixed-costs – no benefits to be paid, or employee-based risk.
  • An outsider’s perspective (not scared to tell the hard truth, rock the boat because of internal politics)

The reason that so many companies outsource a large part, if not all of their marketing function, is this: “You need A LOT of different skills, but you may not need them for very long”

The Skill Sets You’ll Need Throughout the Year

  • Senior-level Strategy
  • Copywriter
  • Media Planner/Buyer
  • Graphic Designer
  • Back-End Web Developer
  • Front-End Web Developer
  • Marketing Coordinator
  • Videographer
  • Photographer
  • Video Editor
  • SEO Specialist
  • Paid Search Specialist
  • Social Media Coordinator
  • Event Planner
  • Audio Engineer