Hiring a Full-Time Employee Versus Outsourcing Marketing

Benefits of hiring a FTE (Full-Time Employee)

• They are dedicated 100% to you, you control all of their work time
• If you’re going to need them more than 800 hours/year – you’ll save money paying them a salary rather than what a contractor would most likely cost.
• They’ll (theoretically) know your business better because that’s their sole place of employment. They’re just there more.

Benefits of Outsourcing Your Marketing to an Agency

• Access to the specific skills you need, when you need them.
• A team that has worked together on various projects.
• Broader experience and perspective.
• Fixed-costs – no benefits to be paid, or employee-based risk.
• An outsider’s perspective (not scared to tell the hard truth, rock the boat because of internal politics)

The reason that so many companies outsource a large part, if not all of their marketing function, is this: “You need A LOT of different skills, but you may not need them for very long”

The Skill Sets You’ll Need Throughout the Year

• Senior-level Strategy
• Copywriter
• Media Planner/Buyer
• Graphic Designer
• Back-End Web Developer
• Front-End Web Developer
• Marketing Coordinator
• Videographer
• Photographer
• Video Editor
• SEO Specialist
• Paid Search Specialist
• Social Media Coordinator
• Event Planner
• Audio Engineer