Digital Marketing Top Five: #6

Every Friday, Digital Marketing Specialist Tim Moorhead rewinds the week and shares his Top Five stories in the world of digital marketing. 

Instagram is Testing Mid-Roll Video Ad Pop-Ups in Stories | Social Media Today

Instagram is testing full-screen skippable ads inside Stories, the section of the app that was built to challenge Snapchat. Ads in Stories can include photos and video clips, and ads are labeled as “Sponsored.” Since launching Stories last Summer, Instagram says engagement among the app’s 300 million daily users has been high. Expect to see the Stories format continue to evolve in the near future.

8 Predictions for SEO in 2017 | Moz

Moz’s Rand Fishkin shared his highly anticipated list of SEO predictions for 2017 this week. It’s a rather comprehensive roundup, but per usual, it is great information for anyone who works in search. He also reviews & grades his 2016 predictions.

Google Confirms Rolling Out The Mobile Intrusive Interstitials Penalty Yesterday| Search Engine Land

If you use mobile popups or interstitial ads, you better check your rankings – you may be in for a rude awakening. Google now penalizes sites with screen-covering interstitial ads or promotions on mobile. This means if you are showing either popups or interstitials to Google traffic, that your pages will be downranked in the Google search results.

2017 Social Platform Trends | L2

Facebook ad fatigue, declining organic reach on Instagram, and a mass migration to Snapchat lead L2’s list of the top social platform trends of 2017. Brands need to use this as a framework for their social strategy. Also, if you haven’t yet, head to L2’s YouTube channel and get hooked on Winners & Losers in a Digital Age. Prof. Galloway is gold.

64 Percent of Marketers Have a Snapchat Account | Adweek

64 percent of marketers have a Snapchat account, yet only 67 percent of those accounts are active. Despite the uptick in new accounts, many brands have struggled to produce content for the platform. Once a brand opens an account, it often goes unused. Unlike all of the other major platforms that encourage brands to create their own content, Snapchat’s main pitch for brands has been to pay for ads to run between streams of content created by users and media companies.