Digital Marketing Top Five: #8

Every Friday, Digital Marketing Specialist Tim Moorhead rewinds the week and shares his Top Five stories in the world of digital marketing.

Google Took Down 1.7 Billion Bad Ads in 2016 | Wired

Google stepped up its rampage against bad ads, sites and scammers in 2016. Thanks to Google’s expanded policies and improved technology, it doubled the number of bad ads it took down from 2015. As reported in its annual bad ads report, Google took down 68 million ads for unapproved pharmaceuticals, 80 million ads for deceiving and shocking users, 5 million ads for payday loans, and 112 million trick-to-click ads containing malware. Additionally, Google disabled 1,300 accounts for tabloid cloaking.

7 Digital Ad Alternatives You Can Buy for the Same Price as a Super Bowl TV Spot | Adweek

The Super Bowl is truly a tradition unlike any other for the advertising community. Advertisers will spend more than $5 million for a 30-second spot during the Super Bowl, and consumers will miss said commercials because they’ll be too busy looking down at their phones during the breaks. Adweek compiled a fun list of seven digital alternatives brands could opt for that are the same price as a TV ad. Personally, I would either try to make a statement on Snapchat with 90 Snapchat Discover takeovers (valued at $62,220 each) or partner with BuzzFeed and attempt to go viral by purchasing 22 custom BuzzFeed videos (each worth $254,000).

Facebook Starts Rollout of Facebook Stories | TechCrunch

This week Facebook announced the roll-out of Facebook Stories — an identical feature to Instagram Stories (which is really just a copycat of Snapchat Stories). If you’ve used Instagram or Snapchat Stories, you already know how this works: Facebook users add photos and videos to their Facebook Stories via their iOS or Android Facebook app, and the stories are visible for 24 hours. Just like Instagram and Snapchat Stories, selfie filters and geofilters will be available to users. Facebook Stories will not appear in the News Feed, and will rather be accessed via little circles above the newsfeed on the Facebook app (sound familiar?).

Google Maps Now Shows the Parking Situation at Your Destination | Search Engine Land

Here’s a fun use of predictive data: Google Maps will now tell you how difficult it is to find parking at your destination. Similar to how Google calculates popular times for venues, Google Maps will use historical data to give users a heads-up on how much additional time they should plan to include for parking. Although this feature won’t be available in Baltimore at launch, anyone who has tried to find parking in the city doesn’t need Google to tell them it’s impossible.

Facebook News Feed Now Considers Video Completion Rate as a Ranking Factor | The Next Web

Facebook has made a few changes to the way video appears on your News Feed. Previously, the ranking signals for video were based on actions like if a video was live, if users turned on sound or if they expanded the video to full screen. Now, Facebook has added another factor: percent completion. It’s a simple and logical update to the algorithm. The argument Facebook has made is that the longer a video is watched, the more compelling the content is. This means videos that are watched longer should be rewarded with an increase in News Feed distribution. So, what’s the magic number? According to Facebook’s announcement, “the best length for a video is whatever length is required to tell a compelling story that engages people.”