Ainsley & Co. is proud to announce the launch of a rebrand and completely revamped web presence for Bolton, formerly known as Bolton Partners. Bolton is a full-service employee benefits, actuarial, and investment consulting firm based in Baltimore, with over 35 years of experience providing consulting services to clients in the Public and Corporate Sectors, Nonprofit Organizations, and the Federal Government.
Ainsley was tasked with rebranding Bolton as a company that holds great depth of experience, but one that understands the current state of the industry, while positioning them for future growth. These efforts began with a refreshed name, a new logo, and a brand guide to inform the rest of the roll out which included signage, and a suite of brand and marketing collateral in support of the new website.
After several months of research, and through working closely with Bolton’s key stakeholders on wireframes and design comps, the website was custom developed to meet Bolton’s unique needs.
Check out a few of our favorite pages below:
A Trusted Team
Our team collaborated with photographers all over the country to ensure a consistent look for Bolton’s new headshots. The team can be sorted by expertise to meet every type of prospect’s needs -whether they are looking for assistance within retirement, investment, or health service lines.
Expertise Pages that Convert
Bolton provides a wide range of services within their lines of expertise. These pages had the potential of housing a lot of content that could lead to an overwhelming experience. Our team implemented an accordion to make the content easily accessible and digestible. To reduce the click path, prospects can fill out a form right on the page to get in touch with an expert within the specific line of service. The PDF downloads available in the sidebar allow prospects that aren’t quite ready to get in touch to learn more about the specific subject matter.
A Look Inside A Career At Bolton
The way professionals seek out new career opportunities has changed, as well as the qualifiers when evaluating a potential company. With that, Ainsley designed a careers page that highlights Bolton’s culture, benefits, and history to demonstrate why it is an attractive place to work.