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Outsourced CMO

OUTSOURCED MARKETING/CMO SERVICES

 

Hiring a fractional Chief Marketing Officer, or outsourcing your entire marketing department, has become an extremely attractive way for companies to leverage experienced marketing professionals to grow their businesses for a fraction of the cost of staffing an entire marketing department. It starts at the top – with research, strategy and brand development led by our Founder and CEO, Tom AInsley. Working alongside your leadership team, Tom will take the responsibility of the Chief Marketing Officer for your organization, responsible for brand strategy, lead generation, digital marketing, marketing/sales alignment, and where necessary, recruitment marketing. An outsourced CMO typically works through a combination of both onsite and virtual ‘days at the office’ to develop the research, strategy and execution needed to grow your business, typically 10-20 hours a week, typically more in the early stages to set initial strategy, direction, and get your marketing initiatives off the ground.

 

THE FLEXIBILITY TO CHANGE TO MEET YOUR NEEDS

 

The amount of time and energy needed to research, create, and launch a strategic marketing plan is typically front-loaded for the CMO. As the plan develops and takes shape, the responsibilities of the CMO typically shift from one of research, plan creation, and initial launch to one of managing marketing ROI, testing messaging, channels, and campaigns based on results. At this point your marketing resources will be needed for design, advertising, web development, digital marketing, PR, etc. – driving the results you need to grow your business. Outsourcing your CMO role, and perhaps your entire marketing department, gives you the flexibility to shift resources based on where the marketing budget needs to go, rather than being stuck with a 52-week salary and benefits for a high-level employee. We build our Outsourced CMO engagements to be as flexible as you need them to be in order to get the results you need.

 

MORE THAN JUST A CMO – AN ENTIRE TEAM

 

In addition to our Outsourced CMO Services, our clients are able to take advantage of our team to deliver the additional expertise they may need in the execution of a strategic marketing plan. For our CMO clients, they are able to take advantage of these services at a substantial discount compared to an individual one-off project. Our team is able to help with:

GRAPHIC DESIGN
WEB DEVELOPMENT
VIDEO PRODUCTION
MEDIA PLANNING
SEO/SEM
SOCIAL MEDIA
COPYWRITING

WHY LEVERAGE AN AGENCY FOR OUTSOURCED CMO SERVICES?

 

At Ainsley, we’ve worked with hundreds of companies in dozens of industries, and we love that we’re able to leverage our experience for the benefit of our clients. We’ve worked in healthcare; financial services; home services; government contracting; education; and more – and each client project has given us perspective, key learnings, relationships and overall experience that we can bring to the table for your organization to fast-track your marketing function and grow your organization.

 

“Their tactical suggestions, design sensibilities, and development follow through helped us turn around a responsive, well-strategized campaign that included new messaging, brand guidelines, and a multi-platform responsive website. Tom and his team are dedicated to their clients, and the customer service they delivered was the best I have ever experienced with an agency.”

Lauren Hamilton, Director of Marketing, Downtown Partnership of Baltimore

 

A ROADMAP FOR MARKETING SUCCESS

 

Tactics without strategy is the fastest path to defeat, to paraphrase the old saying. Some of our most memorable work at Ainsley started not by jumping into tactics, but first by asking “What are we trying to accomplish? How is this campaign/message/project going to help you stand out from your competitors, get your prospect’s attention, and move them to action?” We first learn your business, where you’re successful, where you’re struggling, what your competitive landscape looks like, and then create a clear marketing plan to help you reach your goals.


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