1-800-Got-Junk? Baltimore

1-800-Got-Junk? Baltimore Recruitment Campaign

  • Digital Marketing
  • Website Development

The Who

1-800-GOT-JUNK? Baltimore is a full-service junk removal company that helps both homeowners and businesses ensure their old junk is removed, recycled, donated, and thrown out responsibly. Since 2003, they have made the ordinary business of junk removal an exceptional experience for thousands of Baltimore-area residents.

The Challenge

Junk removal in Baltimore is synonymous with spring cleaning. To keep up with demand, the Baltimore franchise needed to better attract quality talent. As a locally owned and operated franchise, the Baltimore team prides itself on being named the Top Performer among all 1-800-GOT-JUNK? franchises for the better part of the last decade and leading the entire organization in customer satisfaction numbers. Needless to say, attracting and hiring the right people to join the team was critical.

How We Delivered

Ainsley & Co. worked with the Baltimore team and the global corporate office to develop an engaging online presence for potential applicants. We built out a custom careers microsite with interactive features — including a calculator to estimate how much you could make — and imagery aimed to captivate and educate users about the features and benefits of the available positions and the company‚Äôs culture. We then ran recruitment campaigns on Facebook and Instagram targeted to job-seeking Baltimore-area college students to drive their interest in employment with 1-800-GOT-JUNK?.

The Results

The 1-800-GOT-JUNK? Baltimore team saw a significant increase in both the quality and quantity of applicants. This allowed them to staff their team with top-quality team members while saving time and money by shifting their recruitment advertising dollars to a much more targeted online campaign. View the live site.

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