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DAP DynaGrip

DAP DynaGrip Microsite

  • Strategy
  • Website Development

The Who

DAP is a leading manufacturer and supplier of caulks, sealants, foam, adhesives, and repair products with a history of first-to-market innovations with trusted, quality, reliable, and long-lasting products for professional contractors, remodelers and do-it-yourselfers.

The Challenge

DAP recently unveiled a brand new line of construction adhesives ideal for contractors called DynaGrip and sought to give the new products a digital presence. DAP set their sights on an online platform to introduce contractors to the new line of construction adhesives and showcase the features and benefits each product offers.

DAP DynaGrip Wireframes

How We Delivered

Ainsley & Co. worked with the DynaGrip product team to launch an innovative website full of helpful resources for contractors. Designed based on extensive research, the easy-to-navigate website features detailed product descriptions, frequently asked questions, technical specification documents, and custom Where To Buy functionality. The design incorporates eye-catching photos and videos of DynaGrip products and its responsive design allows for easy navigation of product information across all devices. This will make it easy for contractors on the move to utilize DynaGrip’s resources no matter where they may be.

The Result

We created a destination where construction professionals can learn everything they need to know about why DynaGrip is the best choice for their next project. View the live site.

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