KatzAbosch is a Maryland-based accounting firm that serves mid-sized businesses across the Mid-Atlantic, with specific practices built around Construction and Real Estate, Medical, Government Contracting, and the Biotech, Health and Life Sciences industries. They have offices in Timonium, Columbia, and Bel Air.
KatzAbosch originally reached out to Ainsley to help increase their organic search rankings while also providing advice and implementation on their larger digital marketing strategy. During an initial SEO audit of the site, we realized that we were dealing with a site that wasn’t fast, wasn’t mobile-friendly, wasn’t easy to update by their in-house marketing team, and was using outdated technology which gave us serious concerns about our ability to build on their content marketing strategy by building additional page templates and driving increased traffic to the site. Simply put: we were dealing with an old site that had some serious issues, and with increased traffic, demands, and expectations, we found it would be easier to start from the ground-up rather than band-aid the site for the next several years.
How We Delivered
Like many accounting firms, KatzAbosch had a very specific marketing budget they had planned for this year, and it didn’t include a new website build. But that didn’t change the fact that’s what they needed. We provided multiple options for KatzAbosch to enable them to make an educated business decision about what was in the best interests of their company moving forward, and developed a plan for how to get a new site launched within their current budget that gave us the infrastructure we needed to launch their campaigns.
We built and launched a new digital home for KatzAbosch that reflected their expertise, and was built to scale as they continue to grow. Their functionality concerns are long gone, and we were able to do all of this within their current annual budget, setting them up for success as we launch their digital marketing campaigns in the coming months on a site that was built to convert.